White Paper

Build vs Buy

Finding the Right Approach to
Customer IAM (CIAM)


Users no longer compare online service experiences within an industry – they compare them with the experiences they have when using all services online. In a world where users are used to one-touch payments, fingerprint and facial recognition, and apps that make authentication slick and invisible, a good Customer IAM solution becomes essential rather than optional.

The first decision is to decide whether to build your own CIAM solution or to buy one from an identity management provider:

Build: use your existing internal resources and expertise to handle identity and access management.

Buy: use external resources and expertise to handle identity and access management.

In this whitepaper, you will learn:

  • The business impact of an effective Customer IAM solution
  • Objective informed comparisons between a build or buy process
  • Top tips and critical considerations for implementation choices