CIAM – Customer IAM

Protect against data breaches and deliver exceptional customer experiences.

Better Marketing

Acquire, Retain & Grow Customers

Reduce the friction for new registration and repeat logins

Increase Conversions & Brand Loyalty

Get applications to market faster

Let your developers focus on your core business. Plug-in proven identity management

Better identity data management

Improved security posture

Protect against identity data breach with IAM capabilities optimised for customer and partner scenarios

Streamline Operations

Reduce Operations Costs

Automate customer credential management workflows & reduce risky data silos

Ubisecure’s Customer Identity & Access Management (CIAM) solution offers many mission critical functions and serves customer, consumer, b2b and machine to machine use cases:

CIAM Use Cases

Customer IAM Security & Privacy

Security & Privacy – reduce risk of breach

Authentication – enforce best practice around username/password policy, offer hassle-free passwordless options, or step-up to multi-factor authentication (MFA) at the right time. Offer registration and login using any number of existing Identity Providers (social, professional, enterprise, verified or federated), and link to existing accounts to enrich profiles. Learn more

Authorisation – out of the box identity management workflows manage how applications authenticate customers, organisations, things & APIs and grant access only to the right resources. Also centralise identity data access governance to provide granular control over which customer identity attributes can be accessed by internal and external applications. Learn more

Delegated Authority – deploy multi-tier delegated authority to automate manual workflows and achieve significant cost savings. Allow external users to manage their own organisation’s (or family’s) user identities and delegate roles with ease at a national scale. Learn more

Identity Directory – eliminate risky, overlapping identity data silos by using Ubisecure’s proven, highly scalable and secure storage solution for identity data and attributes.

Capture & convert

Registration – provide frictionless registration for new customers by using existing identities (social, professional, enterprise, verified, or federated), of varying levels of assurance strength, from one or more of the dozens of supported Identity Providers.

Profiling and Personalisation – link identity data sources, identity proofing, and attribute information for a centralised view of users, to build personalised experiences.

Outbound Federation – enable existing identity data pools to be utilised for outbound Single Sign-On to external sites. Gain new ROI on KYC investments and extend use of identities associated with your brand.

Customer IAM Capture & Convert

Customer IAM Customer Experience

Customer experience

One identity – Single Sign-On (SSO) lets customers and partners use a single identity to log in and engage with all your services. Learn more

Multi-channel – provide customers with the same user experience regardless of the device they use to engage with your services.

Consent – comply with privacy regulation (GDPR) by giving appropriate visibility and self-management controls for personal data.

Self-service – improve customer satisfaction and reduce helpdesk overheads by allowing customers to self-manage identity credentials.


External services and sites – aggregate attributes from internal and external sources, such as user databases, CRM, Identity Providers and federate identities to external sites and applications.

Enterprise BI and Provisioning – connect to enterprise grade business intelligence tools and provisioning tools.

Customer IAM Interoperability

How CIAM works

Customer IAM from Ubisecure

IDaaS, Cloud or On-Premise – your identity data, your location

Scalability – designed for high volume customer / consumer scenarios

Omnichannel – any device, same experience

Integration into world class BI, CRM

API First

Accelerate Application Time to Market

Building identity management inhouse is risky and expensive. Ubisecure CIAM solutions are API-first to allow developers to rapidly embed secure customer identity management capabilities:

  • Enhanced security, authentication and authorisation – identity data is a breach target, protect it effectively
  • Plug-in several years of Ubisecure experience implementing complex identity and consent standards
  • Meet the stringent security requirements of security and compliance teams
  • Out the box connectors for internal and external applications
  • Scalability and reliability needs for high volume deployments
  • Total control over interface branding
  • Configurable workflows, definition and management of attributes

>> Read more about Identity APIs and the API economy

Your Identity Data, your choice how Ubisecure is deployed

Identity Cloud


Ubisecure managed Identity-as-a-Service (IDaaS) for simple, fast to market Single Sign-On, MFA, Identity Provider connectors for Customers, Partners and Supply Chain.

Identity Cloud


A Ubisecure certified cloud partner hosts Identity Platform deployment, provides SLA, you choose datacenter location.

Identity Platform


Deployed on-premise to at your own location(s).

Ubisecure typically deploys larger scale on-premise and cloud CIAM solutions through our Certified Partner network. Partners have local and vertical specialisation – find the right partner in our directory and contact us to discuss requirements.

You can get directly started quickly and easily with Ubisecure’s managed Identity-as-a-Service (IDaaS) solution – available for B2B and B2C use cases with additional identity management add-ins as required. Go to IDaaS.

S Group Case Study Ubisecure

Retail giant S Group uses the Ubisecure CIAM Identity Platform to achieve a wide range of Customer IAM functionality designed around providing customers with a single identity for all S Group company applications and services, including step-up authentication.

> Read Case Study



What is Customer IAM?

If you’re unsure of what exactly Customer IAM (CIAM) is, or wondering if it’s the same as Consumer IAM, read this clear and simple explanation. 

>> Read More


By KuppingerCole

An overview of the Customer Identity and Access Management (CIAM) industry & an impartial high level description and analysis of the Identity Platform.

>> Read More


Build vs Buy: Customer IAM

What are the benefits of Customer IAM? And should your organisation build a solution using your existing internal resources, or buy a CIAM solution?

>> Read More

Ready to get started?