White Paper

Leverage CIAM for a better customer experience and more effective marketing

Customer Identity and Access Management (CIAM) for B2C, B2B and G2C

In this white paper, you will find:

  • Why CIAM is an important tool for Customer Experience and Marketing, not just IT Security.
  • How CIAM creates consumer trust in your brand, promotes your brand through external links, and facilitates a seamless user experience through your apps/services.
  • Simple explanations of how CIAM helps you achieve your corporate goals, exploring benefits by each key CIAM feature.

This white paper is an ideal introduction to Customer Identity and Access Management (CIAM) for commercial teams exploring customer experience improvement and more effective marketing initiatives.