Identity & Access Management Content Library
Customer IAM and CRM
On a yearly basis 20-30% of customer data becomes outdated in an average CRM system. This due to the fact that your sales managers and customer service representatives do not have visibility into the customer organisation and the changes taking place there. When you combine Customer Identity and Access Management (CIAM) with your CRM you will reap multiple benefits.
In this whitepaper, you will learn:
- How Customer IAM and CRM integration benefits your organisation
- How you can increase your sales and marketing efforts by 20-30%
- How your organisation can have pristine and up-to-date customer data continuously
- How to increase conversion by allowing your sales managers to invite leads and opportunities to your online services directly from the CRM interface
This whitepaper is an ideal introduction on how Customer IAM integration to your CRM systems will create new revenue for your company.