White Paper

The Difference between Customer IAM and Traditional IAM


Traditional Identity & Access Management (IAM) solutions focus on managing internal user identities (i.e. employees). Such solutions provision user identities from internal directories and enable Single Sign-On (SSO) to the internal applications and, increasingly, external SaaS applications. Customer IAM is architected fundmentally differently to manage external user identities, which include customers, partners, contractors, devices, APIs and more. Extending traditional IAM solutions to external users is a high risk proposition.

In this white paper, you will learn:

  • How Digital Transformation business initiatives are driving companies to build better applications
  • How ownership of external identity management is shifting from IT to Customer Experience managers and developers
  • How customer experience, cost management, business performance, risk management, and compliance is driving the need to adopt Customer IAM solutions
  • How traditional (legacy) IAM models do not translate effectively for external user management
  • What to consider when evaluating external identity management solutions

This white paper is an ideal introduction to external user identity management and perfect for any stakeholder exploring customer experience improvement initiatives.