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50% of enterprises and system integrators say it is impossible to comply with the GDPR without a centralised identity management solution

A survey conducted by Ubisecure found out that Customer Identity and Access Management has a major role in reducing cost, increasing customer experience and helping companies comply with GDPR

Helsinki, Finland & London, UK – September 13, 2017 – A survey concentrating on several key aspects of online privacy conducted by Ubisecure in August 2017 found strong evidence of the positive impacts a centralised Customer Identity and Access Management (CIAM) can have on digital services. The respondents represented developers, digital identity experts, technical architects, business decision makers and C-level people from various verticals with different market sizes from the government to leading international enterprises and system integrators.

The survey concentrated on three key issues; strong customer authentication, the impact of deploying a CIAM solution, and GDPR. The responding companies had either deployed a CIAM solution, or were about to deploy one. The respondents were familiar with the aspects of CIAM.

Respondents were unified in their opinion;

  • 98% completely or somewhat agreeing, that the importance of strong customer authentication will continue to grow.

The survey also showed that CIAM solutions have a clear impact on the cost efficiency of online services and customer experience;

  • 82% stating that a CIAM solution enabled cost savings in customer service through self-service workflows.
  • 85% agreed that CIAM solutions can improve customer experience using technologies such as Single Sign-On, federation, bring your own identity etc. provided by the CIAM solution.

The companies participating in the survey had both consumer and business online services ranging from government to financial services to large retail operations. A number of system integrators and their privacy and security consulting business units participated in the survey as well. The enterprise respondents included both as-a-Service and on-premise deployment companies with their own customer portals. The respondents were familiar with the requirements of the upcoming General Data Protection Regulation (GDPR) and how it impacts their digital services and processes.

“We see an increasing number of clients implementing CIAM to reap the benefits of both cost savings and to help them comply to new regulation requirements such as GDPR,” said Kira Ahveninen-Kuha, Lead Data Protection lawyer from Ubisecure partner Nixu Cybersecurity. “While there are also other approaches to compliance than CIAM, many organisations are looking to build something that in the first hand serves the business and provides compliance value on top of that“

  • 55% out of the respondents felt that the GDPR will boost customers’ trust towards online services and a large portion (42%) felt neutral about the question. This indicates that the respondents are waiting to see what happens after the GDPR comes in to effect.

Because the respondents were well on their way towards GDPR compliance or had started the process, they were very familiar what the role of a CIAM solution can have.

  • 50% stated that it is impossible to be GDPR compliant without a centralised identity and access management solution.

The full results of the survey can be downloaded from https://www.ubisecure.com/about/resources/ubisecure-ciam-survey-2017/

ABOUT UBISECURE

Founded in 2002, Ubisecure is a pioneering European b2b and b2c Identity Services software and cloud services provider dedicated to enabling the true potential of digital business.

Ubisecure’s Identity Platform comprises of Customer IAM (Identity & Access Management) and Identity-as-a-Service (IDaaS) solutions that allow businesses to put the customer’s identity at the beginning of their journey to create a seamless, secure experience across digital services and devices. Uniquely, Ubisecure’s Identity Platform also connects digital services and Identity Providers, such as social networks, mobile networks, banks and Governments, to allow Service Providers to benefit from the rich, verified identities to streamline login, registration and customer engagement while improving privacy and GDPR consent around personal data sharing.

For more information please visit www.ubisecure.com

For media enquiries contact:

Petteri Ihalainen
+358 4 671 21100
petteri.ihalainen@ubisecure.com